ListLearn

Here’s another list from John Jantsch of DuctTapeMarketing.com. He has an article on the HP Small Business Marketing Toolbox on how to prepare to have a great interview with a reporter. This could be useful if you run a business, are introducing a product or selling almost anything. These are just the titles of the steps, for the full description, check out the article.

1. Set goals for the interview
2. Never wing It
3. Break the ice
4. Redirect to keep the interview on focus
5. Don’t panic
6. Get the last word
7. Prepare a takeaway