ListLearn

John Jantsch of DuctTapeMarketing.com posts a list on the HP Small Business Marketing Blog on why handwritten notes are better than notes that come off a printer. He describes the process of writing by hand as almost “almost mystical or spiritual.” Here’s the list.

• Stand out from the crowd (nobody does this anymore and that’s what makes it so powerful)
• Say, I care enough to take the time to do this
• Can’t help but write something that is personal in nature (computers stink at that)
• Make a connection with another form of communication (email, phone, web site, blog, note - you need them all)
• Have the ability to make the person who receives the note feel special (if you can’t figure out why that’s a good marketing thing, I can’t help you)
• Will begin to receive more referrals (your clients will tell people about your unique habit)

The end of his post has a great bit of advice as well: “And while you’re at it, write a long letter to your spouse.”