Top Five Marketing Mistakes for Entrepreneurs
Published by marcus August 17th, 2006 in lists, business, marketingWorkHappy (an excellent entrepreneur blog) has this exclusive from Seth Godin to promote his new book Small is the New Big. Here are the summaries. For the full list, see WorkHappy.
- Expecting gratitude in exchange for having done something that was hard.
- Spending money as a substitute for doing something great.
- Not realizing that it’s your company, and your marketing better be as good as everything else.
- Listening to other people. If they’re so smart, why aren’t they running your company?
- Failure to measure.








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